The first credible poll related to the presidential election in a long time, and there are plenty of losers.
The biggest of these is neither Norris nor Mitchell but the media, who got it wrong again. Spectacularly.
The concerted campaigns against Norris and McGuinness are a perfect example of how the line between news and comment in Ireland is now blurred beyond recognition, almost to the point of irrelevance.
In the case of Norris, the relentless attacks pitched as news stories have worked, but not because they have any merit.
The reason for Norris sliding down the ratings faster than a stripper down a greased pole is because his answers- legal advice notwithstanding- have been utterly lacking in credibility.
But in the case of McGuinness the attacks haven’t worked at all. INM (owners of the Independent newspapers) amongst others are still fighting the Long War against the IRA, seemingly oblivious to the fact that McGuinness, the IRA and almost everyone else on the island has moved on.
In the absence of a Fianna Fáil candidate, it is easy to forget that many people in Ireland are still nationalists, and are still ambivalent at best about the IRA.
Attacking McGuinness over something they either agree with or are not bothered by was never going to gain any votes.
Both he and Norris have been subjected to attacks on their characters, thinly disguised as news and comment, in a way that the other five have not.
That the attacks have had such different outcomes says a lot about the way Ireland perceives such strategies, and in one particular case it was the attacker who has come of worst.
Demonstrating that the flip side of “all publicity is good publicity” maxim is “give ‘em enough rope”, Gay Mitchell has done a fantastic job of burying his own campaign.
When he hasn’t been casting himself in the lead role in “Strumpet City”, he’s been attacking McGuinness at every turn and coming across more like a drunken county councillor than a president.
He is thankfully joined at the bottom of the pile by Dana, a political irrelevance soon to be consigned to history for good.
That leaves Michael D and Gallagher out in front – the race is still there for Higgins, but Gallagher has shown plenty of the nous that has made him his fortune as a businessman.
Despite being told he has no chance, he has chipped away, impressing people with his ability to think outside the box by abandoning posters and generally promising to wear the green shirt abroad.
So it’s Higgins by a neck at the moment from Gallagher, but the dark horse that is McGuinness is sneaking up on the inside. My money’s still on Higgins, but I’m not nearly as certain any more.
And if the bookies had any sense they’d pick whoever the media is backing, and bet the farm on the other guy.